The HOLLY YASHI Story
They were so young and naïve. It was 1981. Holly was the trained jewelry artist, the metalsmith, who had been creating jewellery since junior high, stealing her Dad’s fly tying supplies along the way. Fresh out of college, she was working three jobs, while Paul “Yashi” Lubitz, was the high energy guy that always had a ton of ideas for businesses he wanted to start but had never held a “real job” for any stretch of time. What they didn’t know then, was no matter how different they were; they had a purpose in this world together.
When Paul suggested they start a jewelry business I agreed. They transformed a one-car garage into their studio and started creating jewellery that was built on craft, creativity and innovation. Holly had no idea that decision would change the whole course of her life, and give her the opportunity to create jewellery that would inspire and excite women around the world. Holly says, "I am forever humbled, motivated and committed to keeping you, the collector, surprised and entertained by consistently giving you something new, something never done or worn before."
They’ve come a long way from those garage days…While their northern California design studio is now fifteen thousand square feet they still honour the craft of jewellery making, hand-crafting the jewellery in small batches, preserving the value of each piece so it may live on for decades to come.
It is Holly's life’s passion to take the beauty of the world we live in and transform it into the jewelry you see here on our web site. Each piece has a story, each color combination a distinct choice. But, the journey only begins with the design. It is the way you wear your piece, creating your own magical moments along the way that takes what Holly does and turns it into a part of your life. As Paul and Holly keep moving the company forward they remain forever grateful to everyone who has stood by them along the amazing ride.
