the moorcroft pottery story
On these pages, you'll find an ever-growing archive of Moorcroft Information. Each month, we'll be adding to these pages, with articles about the Design Studio, the wonderfully dedicated team of Designers, the colourful history of this wonderful company, the story behind those mysteriously quaint backstamps on the base of every piece of Moorcroft Pottery.
Start here to explore our ever-growing encyclopedia of Moorcroft Information -
William De Morgan
- A Brief Company History
- The Design Studio - Who's Who
- The Three Williams Collection - In April 2014 Moorcroft launched three new ranges, each inspired by the creative genius of three 'giants' of nineteenth century design, coincidentally all carrying the same Christian name, William -
a brief COMPANY history
Originally founded as a studio in 1897 within a large ceramic company. James Macintyre & Co. Moorcroft pottery soon made its mark on the world. Designs came from 24 year old William Moorcroft who personalised each piece of pottery produced with his own signature or initials. This did little for James Mcintyre’s name and reputation, and in 1912 the inevitable split occurred. William marched his workforce across Cobridge Park to a new factory in Sandbach Road where Moorcroft pottery is still made today. Money came from Liberty, the famous London store and Liberty continued to control Moorcroft until 1962.
In 1904, Moorcroft won a gold medal at the St Louis International Exhibition and followed up the achievement with further medals and commendations, culminating in the appointment of the Moorcroft company as Potter to HM The Queen in 1928.
On the death of William Moorcroft in 1945, his elder son, Walter, took over management and design. In 1962, the Moorcroft family bought out Liberty, but Moorcroft seldom prospered. Finally, in 1984, the family sold the bulk of their shares on the open market. After several material shareholder changes in the mid-1980’s and early 1990’s, Moorcroft is now controlled by the Edwards family, and has been since 1993.
Over the past nine years the world profile of Moorcroft has grown internationally, both in quality and in perceived value. Auctioneers Christies hold a dedicated Moorcroft sale each year. In 2001, Sotheby’s NewYork hold a major sale comprising many pieces of Moorcroft pottery. The Victoria & Albert museum has joined many other national museums with significant pieces of Moorcroft pottery in their permanent collections.
In 1993, Rachel Bishop joined Moorcroft as only its fourth designer in almost a hundred years. Just 24 years old, she was soon to see sales of her work flourish. With that success came the Moorcroft centenary in 1997, and in the same year the Moorcroft Design Studio was formed, originally comprising no less than eight designers with Rachel at their head.
A brief and colourful interlude saw the arrival of Moorcroft Enamels in August 1998, a company which Moorcroft closed down in March 2006 as a result of clashes in design style.
Today, Moorcroft leads the world of art pottery with its own distinctive design style. With added value coming from the skills and craftsmanship of a dedicated workforce, Moorcroft is selling more of its magnificent ware all over the world today, than it did even in its previous heyday in the mid-1920’s.
Moorcroft Pottery - our current collection
peter jones online moorcroft pottery