the swarovski crystal story
On these pages, you'll find an ever-growing archive of Swarovski Information. Each month, we'll be adding to these pages, with articles about new product launches, the history of the company, how to care for your Swarovski Crystal and much more.
A brief history
It was in 1895 that Daniel Swarovski, a Bohemian visionary and inventor, arrived in the village of Wattens in the Tyrol region of Austria. He took with him his newly-invented machine for polishing and cutting crystal jewellery stones.
From this early beginning the fashion world was revolutionised. Swarovski has since grown to be the leading producer of precision-cut crystal in the world, be it for jewellery, for fashion, or for lighting, interiors and architecture.
Over a hundred years later, the company, which is still family-owned to this day and headed by 5th generation members of the Swarovski family, has a worldwide reach and has around 25,000 employees, and a presence in more than 120 countries.
Swarovski Crystal consists of two major businesses, one produces and sells loose crystal elements to the industry whilst the other creates innovative design-driven products. Swarovski Crystals are now an essential element of international design. From 1965 the company has also supplied the fine jewellery industry with precision-cut gemstones.
Displaying the creativity at the very heart of the company, Swarovski’s own collections of jewellery, accessories, and home décor pieces are sold in over 2,350 retail outlets worldwide. The Swarovski Crystal Society has almost 300,000 members, each of whom is a keen collector of the famous crystal figurines. In Wattens can be found the famous Swarovski Kristallwelten, the multi-media crystal museum, opened in 1995 to celebrate Swarovski’s ethos of inspiration and innovation.